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Need a Logo? Canva vs. Graphic Designer
Samantha Williams Samantha Williams

Need a Logo? Canva vs. Graphic Designer

Logos are critical elements of any business’s brand identity, but you have to be careful about the tools and resources you use to design your logo. Many businesses rely on Canva because it offers easy and affordable options. However, before creating your logo in Canva, continue reading to understand why hiring a Graphic Designer instead will ensure you have a professionally designed logo, which is a wiser long-term investment.

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5 Marketing S.M.A.R.T. Goals for Business Growth
Samantha Williams Samantha Williams

5 Marketing S.M.A.R.T. Goals for Business Growth

Take a look at some of your marketing materials. When was the last time you updated them? Whether digital or printed, these materials represent your business and introduce your brand to potential clients. 

Check out these three (3) reasons why refreshing your business marketing is essential in maintaining brand identity and consistency while improving your competitive advantage.

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3 Steps To Improve Your Email Writing
Samantha Williams Samantha Williams

3 Steps To Improve Your Email Writing

We’ve all received a poorly written email, and some of us may also be guilty of sending those emails. Although I won’t point fingers, these situations illustrate the need to develop strong writing skills and practice proper email etiquette. This is critical because the ability to write clear, concise, and compelling content is essential in fostering and developing meaningful business relationships.

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3 Strategies To Boost Your Technical Writing Skills
Samantha Williams Samantha Williams

3 Strategies To Boost Your Technical Writing Skills

Technical writing is an essential skill used by many in the technology, engineering, and science industries. Technical writing involves transforming complex information into an understandable format, making the most complex information easy to digest. Business owners often hire Technical Writers to develop expertly written content for their audience to ensure their business communications are accurate, relevant, and concise.

If you’re looking to transform your business’s content, consider these three (3) tips to advance your technical writing skills. 

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