3 Strategies to Boost Your Business with Marketing Materials
Take a look at some of your marketing materials. When was the last time you updated them? Whether digital or printed, these materials represent your business and introduce your brand to potential clients.
Check out these three (3) reasons why refreshing your business marketing is essential in maintaining brand identity and consistency while improving your competitive advantage.
Maintain Brand Consistency
Consistent branding ensures your business is easily recognizable by potential customers. If you’ve updated any company branding elements - logo, website, brand colors, social media profile names, etc., it’s time to update your marketing materials. Start by reviewing your existing materials to identify which changes are needed. As you make these changes, ensure they are consistent across all materials.
Improve Competitive Advantage
As your business evolves, ensure your marketing materials accurately represent changes in products, services, business certifications, and accreditations. This is an opportunity to improve your competitive advantage by showcasing your achievements and fine-tuning your messaging for a deeper connection with your audience. Updating your content is also a great time to translate your materials into different languages.
Leverage Innovation
Digital business cards are becoming extremely popular. You can use several platforms to create and design your new digital card. I use Popl, but there’s also Dot Card, Blinq, and others. Also, add QR codes to your materials, which can lead to videos, your website, a form to grab email addresses or another digital destination. QR codes also ensure viewers always receive your most recent company information.
Now that you’ve updated your marketing materials, it’s time to share them EVERYWHERE! Keep business cards, flyers, and other materials in your coat pockets, briefcase, wallet, car, purse, etc. I use hashtag #NeverNotNetworking, because you never know when the opportunity will arise. Be prepared and make a lasting impression by always having your updated materials ready.
Is it time to update your marketing materials? Schedule a consultation today to get started!
