Does Your Logo Align with Your Brand?
3 Tips To Ensure Logo & Brand Alignment
Think about how many brands you know by logo alone. It’s easy to remember a great logo, and often, a logo is a company's first introduction to potential customers. However, the words logo and brand are not synonymous. Therefore, it’s critical to distinguish the two while ensuring alignment between these essential business representations.
Brand & Logo Alignment
When a brand and logo align, the company’s logo unequivocally conveys what the business is, which becomes a competitive differentiator. Try these three strategies to ensure your brand and your logo are aligned:
Identify Mission & Core Values
Start by gathering your key stakeholders for a roundtable discussion to identify your organization’s core values. Asking the following questions will help align your mission with your brand:
Why does my company exist?
What does my company stand for?
What are our differentiators?
Choose Visuals That Match Your Brand
Some business owners prefer their logo to communicate the unique story behind their business. If this is your preference, avoid graphics that may cause brand confusion. Also, try brainstorming with individuals who understand your brand and industry to help you choose logo design elements. Remember, the most effective logos are created by considering input from key stakeholders.
Aim For an Original Logo Design
It may be tempting to design a logo based on a design you’ve previously seen. Your industry may also have popular images that connect with your brand. However, an original logo design based on the unique attributes of your business will have a greater impact on how others view your brand.
Need help aligning your brand and logo? Contact our Graphic Designers to schedule a consultation today!
